Most companies are consumed with data—some relevant and some not.
How do you know whether your data is critical to your future marketing
needs or just wasted information? We provide our customers with data
services to help them best use the data they have or to obtain needed
data to meet critical business objectives.
Data Services to Support Your Marketing
Our comprehensive data services support direct mail, lead generation,
integrated direct marketing campaigns and more. Each direct marketing
campaign you do with us provides fuel for your next campaign—information
such as what offer a prospect responded to, what and when they purchased
and how much they spent—that's data. Capturing data is one thing and using it
effectively is another—our data services help you do both.
Our Data Services Include:
List Profiling – We work with you to profile your best customers using
over 30 demographic data points so you can find your best prospects with similar characteristics.
List Segmentation – Our data services also include helping you segment
your data into groups so you can market to each more effectively.
List Acquisition – Once an ideal prospect has been profiled we can help you
acquire a new mailing list based on key data points.
List Hygiene – List hygiene ensures the data we are working with is clean
and postal discounts are maximized. We can help you clean up your mailing list
and append your data with any missing information. Typical data services for
postal optimization include de-duping, merge/purge, CASS certification and
checking against the National Change of Address database (NCOA).
Response Tracking and Reporting – To accurately track and measure your
marketing performance, our data services also include the use of response tools
such as trackable phone numbers, personalized URLs, business reply cards (BRCs) and more.
Direct Mail Testing and Refinement – Our data services just wouldn't be complete without
testing and refinement to help maximum all of your marketing efforts.
Call Signal Graphics today for data services that can make your next campaign
a success and help your business grow.