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Paired with the latest technology, direct mail might be your secret marketing weapon
By applying these best practices of integrated marketing you can take your next event from good to great.
Previously, we’ve written about the importance of making a good first impression with the right signage. Now, courtesy of Shopify, let’s review some retail signage best practices, followed by recommended signage types for brick and mortar stores. Signage best practices Specificity. Custom signage provides an opportunity to display the perfect message in the perfect place. To build …
One of the best ways for integrated marketers to position their company is also one that feels risky: putting your brand values onstage, front and center. Risky, because, we may worry that revealing our principals could alienate our customers. But it’s essential to companies courting Millennials and particularly emerging consumer powerhouse Gen Z. At present, …
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