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Marketing Tango

The Rhythm of Integrated Marketing

Telling Your Story in 15 Seconds or Less: Short Video Strategy


Nov 13, 2019

Video has become an important tool for integrated marketing, boosting results in direct marketing, social media, and more. However, as the ideal length for video gets shorter, marketers are challenged to tell an effective story. We present strategies for telling compelling stories in 15 seconds or less.

5 Ideas for Planning a Great Holiday Party

Event Marketing

Nov 06, 2019

Haven’t planned your business’s office holiday party yet? Don’t panic! With the help of our experienced and flexible event marketing professionals, any integrated marketer can bring their holiday party to life.

How Gen Z is Changing Social Media Marketing

Social Media

Oct 30, 2019

Tips for Understanding and Reaching this Powerhouse Demographic

5 Ways Mobile Technologies Have Changed Business

Mobile Marketing

Oct 23, 2019

Today’s mobile applications are (generally) affordable and accessible, making them ideal integrated marketing methods for reaching and sharing messaging with customers. 

Make Your Cash Registers Jingle All the Way with Pre-Holiday Direct Mail

Direct Marketing

Oct 16, 2019

As the holiday shopping season gets longer, the pre-holiday direct mail game gets more competitive. Here’s how integrated marketers can stand out at the time of year when people are inundated with direct mail.

Why so Many Startups Have Embraced Direct Mail (And Why You Should, Too)

Direct Marketing

Oct 09, 2019

Even some of the most high-tech startups have gone old-school and gotten great results with direct mail, bypassing overflowing inboxes and winning customer trust. Here’s what direct mail can do for integrated marketers, no matter their company or industry.

4 E-commerce Trends You Must Know for 2020


Oct 02, 2019

In 2019, for the first time, e-commerce sales outpaced those of traditional retail stores for general merchandise. These are the top e-commerce trends integrated marketers will need to know for 2020 and beyond.

Holiday Gifting for the Execs and VIPs on Your List

Promotional Products

Sep 25, 2019

As the holiday season approaches, we’ve got ideas to help integrated marketers give the perfect VIP gifts that combine a personal touch with branded marketing magic.

4 Ways to Bridge Brand Promises and Customer Trust


Sep 18, 2019

Before a customer buys from a business, they expect marketers to take measures to build trust with them—trust that the marketing message is truthful,

5 Tips for List Hygiene and Maintenance - Ensuring Clean, Quality, Accurate Data

Data Management

Sep 11, 2019

In many ways, clean data is the key to marketing success, whether you are using direct mail or email outreach. But according to ZoomInfo, 94% of businesses suspect that they have inaccuracies in their databases. How can you help your business avoid falling prey to the same dirty data dilemma that affects so many others?

Your Guess-Free Guide to Creating Impactful, Digital Signage


Sep 04, 2019

Creating high-impact content for digital signage will help integrated marketers attract customers and increase sales. These content creation best practices take the guesswork out of signs that get people spending.

Choose the Right Game to Win Your Next Tradeshow

Event Marketing

Aug 28, 2019

Using a contest is a great way to increase foot traffic at a tradeshow or event. However, it’s not all fun and games for integrated marketers: when done right, contests are effective at generating engagement and supporting long-term business goals.

5 Predictions for the Future of Paid Search

Search Marketing

Aug 21, 2019

Paid search has been an important part of an integrated marketers strategic planning for several years now. But—as with most things Internet-related—the times, they are a-changin’. Pay Per Click (PPC) functionality is a bit of a moving target with AI and other technology. In this article we take a look at the top five changes that are headed toward Paid Search in the not-too-distant future.

10 Tips for Making Your Content Clear & Enduring

Content Marketing

Aug 14, 2019

Good content writing will stand the test of time, enticing readers to save a piece and re-read it periodically. Integrated marketers often find themselves in charge of creating content and hoping that it will rank highly on Google and stick with readers. In this article, we explore 10 tips from best-selling authors to help marketers learn how to make their content stand out.

Make the Most out of Your Promotional Products Budget

Promotional Products

Aug 07, 2019

High quality promotional products are an investment in your business. These tips can help integrated marketers spend smarter and  get more bang for their promo bucks.

Using ROO and ROI to Measure the True Impact of Your Signage


Jul 31, 2019

Integrated marketers have traditionally looked at Return on Investment (ROI) to measure the performance of a project. By also measuring Return on Objectives (ROO) marketers can see a broader picture of a project’s impact and get insights to inform additional marketing efforts.

6 Non-Traditional Ways to Build an Online Community

Marketing Strategy

Jul 24, 2019

SmartInsights has proffered six non-traditional ways to reach audiences and build an engaged, active community using demographics, content, inspiration, and authenticity.

3 Keys for Marketing to a Mobile Audience - Location, Reaching the Right Audience, and Attribution

Mobile Marketing

Jul 17, 2019

As of February of this year, mobile ad spend will account for almost $166bn of the $616bn total global ad spend. This fact alone demonstrates mobile marketing’s dominance in advertising, including the use of strategies like geo-targeting and geo-conquesting by integrated marketers in order to ratchet efficacy up even higher. 

Boost Your Direct Marketing Success with a Johnson Box (and Its Email Equivalent)

Direct Marketing

Jul 10, 2019

Most integrated marketers understand there’s a lot about direct mail that seems counterintuitive. First of all, the medium itself still continues to outperform most digital tactics. And it’s a technique that’s been around for 60 years, that still works as well now as it did back in the day.

The Surprising Secret to Standout Content Marketing Campaigns(1)

Content Marketing

Jul 03, 2019

Want more on the value of developing an offline campaign? Read how direct mail and digital make a perfect pair.

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