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Marketing Tango

The Rhythm of Integrated Marketing

It’s Time to Exchange Your Funnel for a Flywheel

Marketing Strategy

Jan 15, 2020

If you haven't heard about the Customer Experience (CX) flywheel, you will soon enough. Much of what we’ve been telling you on this blog contributes to this new model for driving customer engagement.

Discover Your Customers’ Questions for Greater Retention

Marketing Strategy

Jan 08, 2020

Ideas for Effective Research and Analytics, Polls and Predictions

Tips for Getting a Featured Snippet on Google

Search Marketing

Dec 18, 2019

You’ve seen it on your Google search results page (SERP), but you might not have known what to call it.  The Featured Snippet, also known as Position 0, is often the first thing you see on your SERP, the box that provides a quick answer to your long-tail search.

Busting the 5 Myths that Keep B2B Marketers Off Instagram

Social Media

Dec 04, 2019

It’s time to bust the myth that Instagram is only for consumer-facing brands. B2B integrated marketers are finding great success (and their customers) on the photo-sharing platform. Read on to find out how.

5 Ways to Use Content as Customer Service

Content Marketing

Nov 27, 2019

Compelling content isn’t just for lead-gen! By creating content that can be used as a customer service tool, integrated marketers can also retain and even upsell their existing customers. 

10 Types of Email Subject Lines for Improved Open Rates

Email Marketing

Nov 20, 2019

Try These Methods for Boosting Audience Response

Telling Your Story in 15 Seconds or Less: Short Video Strategy

Video

Nov 13, 2019

Video has become an important tool for integrated marketing, boosting results in direct marketing, social media, and more. However, as the ideal length for video gets shorter, marketers are challenged to tell an effective story. We present strategies for telling compelling stories in 15 seconds or less.

5 Ideas for Planning a Great Holiday Party

Event Marketing

Nov 06, 2019

Haven’t planned your business’s office holiday party yet? Don’t panic! With the help of our experienced and flexible event marketing professionals, any integrated marketer can bring their holiday party to life.

How Gen Z is Changing Social Media Marketing

Social Media

Oct 30, 2019

Tips for Understanding and Reaching this Powerhouse Demographic

5 Ways Mobile Technologies Have Changed Business

Mobile Marketing

Oct 23, 2019

Today’s mobile applications are (generally) affordable and accessible, making them ideal integrated marketing methods for reaching and sharing messaging with customers. 

Make Your Cash Registers Jingle All the Way with Pre-Holiday Direct Mail

Direct Marketing

Oct 16, 2019

As the holiday shopping season gets longer, the pre-holiday direct mail game gets more competitive. Here’s how integrated marketers can stand out at the time of year when people are inundated with direct mail.

Why so Many Startups Have Embraced Direct Mail (And Why You Should, Too)

Direct Marketing

Oct 09, 2019

Even some of the most high-tech startups have gone old-school and gotten great results with direct mail, bypassing overflowing inboxes and winning customer trust. Here’s what direct mail can do for integrated marketers, no matter their company or industry.

4 E-commerce Trends You Must Know for 2020

Websites,Other

Oct 02, 2019

In 2019, for the first time, e-commerce sales outpaced those of traditional retail stores for general merchandise. These are the top e-commerce trends integrated marketers will need to know for 2020 and beyond.

Holiday Gifting for the Execs and VIPs on Your List

Promotional Products

Sep 25, 2019

As the holiday season approaches, we’ve got ideas to help integrated marketers give the perfect VIP gifts that combine a personal touch with branded marketing magic.

4 Ways to Bridge Brand Promises and Customer Trust

Branding

Sep 18, 2019

Before a customer buys from a business, they expect marketers to take measures to build trust with them—trust that the marketing message is truthful,

5 Tips for List Hygiene and Maintenance - Ensuring Clean, Quality, Accurate Data

Data Management

Sep 11, 2019

In many ways, clean data is the key to marketing success, whether you are using direct mail or email outreach. But according to ZoomInfo, 94% of businesses suspect that they have inaccuracies in their databases. How can you help your business avoid falling prey to the same dirty data dilemma that affects so many others?

Your Guess-Free Guide to Creating Impactful, Digital Signage

Signage

Sep 04, 2019

Creating high-impact content for digital signage will help integrated marketers attract customers and increase sales. These content creation best practices take the guesswork out of signs that get people spending.

Choose the Right Game to Win Your Next Tradeshow

Event Marketing

Aug 28, 2019

Using a contest is a great way to increase foot traffic at a tradeshow or event. However, it’s not all fun and games for integrated marketers: when done right, contests are effective at generating engagement and supporting long-term business goals.

5 Predictions for the Future of Paid Search

Search Marketing

Aug 21, 2019

Paid search has been an important part of an integrated marketers strategic planning for several years now. But—as with most things Internet-related—the times, they are a-changin’. Pay Per Click (PPC) functionality is a bit of a moving target with AI and other technology. In this article we take a look at the top five changes that are headed toward Paid Search in the not-too-distant future.

10 Tips for Making Your Content Clear & Enduring

Content Marketing

Aug 14, 2019

Good content writing will stand the test of time, enticing readers to save a piece and re-read it periodically. Integrated marketers often find themselves in charge of creating content and hoping that it will rank highly on Google and stick with readers. In this article, we explore 10 tips from best-selling authors to help marketers learn how to make their content stand out.

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