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Marketing Tango

The Rhythm of Integrated Marketing

Direct Mail Remains a Valuable Marketing Tool During Shutdown

Direct Marketing

Apr 08, 2020

While there may be concerns about direct mail because of the virus, let’s take a look at the many reasons why this form of marketing remains strong.

Sign of the Times: How to Spread Knowledge and Hope During COVID-19


Apr 01, 2020

In the age of COVID-19, communicating with customers means communicating at a distance – but the right signage can help integrated marketers inform and connect. Here are a few ideas for staying top-of-mind and reassuring your customers that they can count on you.

Signs Are an Easy Way of Sharing Your Message


Mar 25, 2020

Whether you need signage for marketing, informational, or directional purposes, try to pinpoint the locations where signs will be needed, both indoors and out.

8 Tips for Effective Copywriting - Get Inspired to Be a Clear, Authentic, Fearless Writer

Content Marketing

Mar 18, 2020

Unless your business is fortunate enough to employ a full-time copywriter, that responsibility typically falls on you, the integrated marketer. But if that’s not your only responsibility, or you do it a lot, your creative well may be beginning to run dry.

SEO for Video: 5 Essentials to Optimize Your Videos for Search

Search Marketing,Video

Mar 11, 2020

To capitalize on the indisputable power of video, integrated marketers first have to convince people to watch them – which means convincing the search engines to index them. Good SEO for video can double search engine traffic, so it’s worth getting it right!

(Type)Face It: Font Choices Matter for Your Email Marketing Success

Email Marketing

Mar 04, 2020

A smart integrated marketer would never use Comic Sans in their email campaigns – but unless you’re using the right fonts, Comic Sans could be what readers see. Making the right font choices for email affects not only readability and conversion rates, but can also have a major impact on your brand.

Outreach to Millennial & GenZ Consumers is Changing

Marketing Strategy,Mobile Marketing

Feb 26, 2020

Social Media Use is Down, Plenty of Methods Remain for Reaching Audiences

In the Age of Personalization, Do We Still Need User Personas? (Spoilers: Yes!)

Marketing Strategy,Content Marketing

Feb 19, 2020

Even the most data-driven personalization efforts can’t take the place of a thoroughly researched, thoughtfully written user persona. Here’s why and how integrated marketers should keep creating them.

5 Reasons to Include Social Media in Your Digital Signage


Feb 12, 2020

If you’re an integrated marketer looking to get more bang for your digital signage buck, try using them for social media. It’s an easy way to freshen up your signs, increase engagement, enhance the in-store experience, and achieve many other bottom-line benefits.

Using Pop-Up Ads for Good

Marketing Strategy,Websites

Feb 05, 2020

The Intrusive Ads Aren’t Going But You Can Use Them to Your Advantage 

What Great Event Landing Pages All Have in Common

Event Marketing

Jan 29, 2020

It’s not enough to plan a great event: integrated marketers must have a well-designed landing page to promote, inform, and sell tickets. Here are the elements the best event landing pages share.

Three Can’t-Fail Tips for Improving Content Readability

Content Marketing

Jan 22, 2020

Highly readable content converts, engages, and drives up SEO. Increasing content readability doesn’t have to be complicated: these three easy tips will help integrated marketers write simple yet effective copy.

It’s Time to Exchange Your Funnel for a Flywheel

Marketing Strategy

Jan 15, 2020

If you haven't heard about the Customer Experience (CX) flywheel, you will soon enough. Much of what we’ve been telling you on this blog contributes to this new model for driving customer engagement.

Discover Your Customers’ Questions for Greater Retention

Marketing Strategy

Jan 08, 2020

Ideas for Effective Research and Analytics, Polls and Predictions

Tips for Getting a Featured Snippet on Google

Search Marketing

Dec 18, 2019

You’ve seen it on your Google search results page (SERP), but you might not have known what to call it.  The Featured Snippet, also known as Position 0, is often the first thing you see on your SERP, the box that provides a quick answer to your long-tail search.

Busting the 5 Myths that Keep B2B Marketers Off Instagram

Social Media

Dec 04, 2019

It’s time to bust the myth that Instagram is only for consumer-facing brands. B2B integrated marketers are finding great success (and their customers) on the photo-sharing platform. Read on to find out how.

5 Ways to Use Content as Customer Service

Content Marketing

Nov 27, 2019

Compelling content isn’t just for lead-gen! By creating content that can be used as a customer service tool, integrated marketers can also retain and even upsell their existing customers

10 Types of Email Subject Lines for Improved Open Rates

Email Marketing

Nov 20, 2019

Try These Methods for Boosting Audience Response

Telling Your Story in 15 Seconds or Less: Short Video Strategy


Nov 13, 2019

Video has become an important tool for integrated marketing, boosting results in direct marketing, social media, and more. However, as the ideal length for video gets shorter, marketers are challenged to tell an effective story. We present strategies for telling compelling stories in 15 seconds or less.

5 Ideas for Planning a Great Holiday Party

Event Marketing

Nov 06, 2019

Haven’t planned your business’s office holiday party yet? Don’t panic! With the help of our experienced and flexible event marketing professionals, any integrated marketer can bring their holiday party to life.

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