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Marketing Tango

The Rhythm of Integrated Marketing

6 steps to a stronger B2B brand.

Branding

Nov 15, 2018

Marketing in general and branding in particular are typically long on stuff that sounds good and short on substance. For a fluff-free brand, focus on two things:  Simplicity and clarity. Somewhere in your company — in your people or processes or products — is something very special. Your job is to identify that something, hone it to a razor-sharp edge — and present it to the marketplace simply yet powerfully.

Why cold email is (still) a hot marketing idea.

Direct Marketing

Nov 13, 2018

Creating cold emails that get opened and responded to isn’t difficult if you’ll take a few minutes to learn proven best practices. In a handy post about successful cold emailing, digital marketing authority Neil Patel surveys 11 kinds of cold emails. In this article we share a summary about seven of them.

The Non-Photographer’s Guide to Working with Stock Photography

Creative Services

Nov 08, 2018

Marketers who want to keep quality high and costs low may want to consider purchasing stock photography for their communications needs. This is a brief guide to understanding where and how to purchase, as well as why some photos cost so much more.

3 Tips for User Intent SEO Strategy - Drive More Relevant Traffic, Increase Performance

Search Marketing

Nov 06, 2018

Part of Google’s intensive search algorithm includes user intent, displaying search results by relevance. For this reason, understanding intent when creating website content is essential to improving your site’s relevance and SEO. There are three stages of user intent: informational, navigational, and transactional.

6 Social Media Mistakes Marketers Make - Avoid These Posting & Planning Missteps

Social Media

Nov 01, 2018

Social media offers a remarkable business advantage for integrated marketers. Unfortunately, the sheer number of available platforms, frequent algorithmic updates, and required time commitment often prevent businesses from maximizing social media’s benefits.

Treat Your Employees and Customers With Holiday Promotional Items

Promotional Products

Oct 30, 2018

Holiday Gift Ideas from Fun to Fabulous
It’s that time of year again, when businesses both large and small start thinking about how to recognize their staff and prized clients, and integrated marketers try to figure out how to do it affordably while still making an unforgettable impression. Below is our curated list of five buzzworthy gifts that can pull this double duty. Our list runs the gamut from just a few dollars, to items for those looking to splurge a bit.

How To Write More Effective PPC Search Ads

Search Marketing

Oct 25, 2018

Those little text ads that show up in your search results look deceptively simple. But success of your paid PPC search campaign is riding on a few well-chosen words. Take time to make sure you choose every word carefully for maximum effectiveness, while keeping your message aligned with your overall integrated marketing mix.

The Real Price of Purchased Email Lists

Email Marketing

Oct 23, 2018

Email marketing is a hugely popular and successful way for integrated marketers to reach prospects. But if you don’t have enough prospects of your own, should you consider renting or buying a third-party list? In this article, we'll look at the implications that instantly growing your list can have and what you can do to maintain clean data to remain compliant with CAN-SPAM regulations.

How to avoid an identity crisis.

Branding

Oct 18, 2018

Your blood, sweat and TLC have paid off. Your brand identity rings true. But you’re not done yet. You see, a brand identity is only useful to the degree that you put it to work. And the only way to do that successfully is by taking one final step. Create a style guide that shows — through words and pictures — exactly how to make the brand come alive.

The Ins and Outs of Creating Instagram-Friendly Signage

Signage

Oct 16, 2018

Integrated marketers need signage anyway, so why not get some synergy by creating Instagram-worthy store signs that encourage user-generated content? A good sign will not generate hashtags, but sales and customer engagement.

How to make dollars (and sense) of all that data.

Data Management

Oct 11, 2018

Put the power of analytics to work and create positive business outcomes.

5 Social Media Habits to Drop Now - Don’t Let These Bad Practices Hold You Back

Social Media

Oct 09, 2018

Social media has transformed the way integrated marketers do business. In fact, nowadays you can’t market business without social media. While social media presents a terrific opportunity to build connections, amplify content, and reach new prospects, social media can be a challenge to get right. Copyblogger has put together a list of 5 bad social media habits that you need to break right now.

What’s Possible with Personalization (Hint: A Higher Conversion Rate and More Sales)

Websites

Oct 04, 2018

The word “personalization” is used a lot, but here’s what robust website personalization really looks like, and the dramatic results that integrated marketers can expect.

7 Content Marketing Insights - Shape Your Strategy Using These Key Findings

Content Marketing

Oct 02, 2018

Today’s consumers have greater access to information, higher expectations, and a more sophisticated understanding of the choices available to them than ever before. Integrated marketers must build a content strategy that considers these truths while complying with current trends and driving results. Smart Insights has put together a list of the top seven content marketing insights that businesses should use to guide their content strategies.

Boost Your Social Presence and Email Marketing with Explainer Videos

Video

Sep 27, 2018

Smart integrated marketers are using explainer videos as the centerpiece of successful email marketing campaigns and social media initiatives. If a picture is worth a thousand words, then an explainer video is the equivalent to all the words in a brochure or fact sheet, and then some.

Why Outsourcing Marketing is Good for Your Bottom Line

Other

Sep 25, 2018

Whether it’s tight deadlines, doing repetitive work in a limited brand palette, or having a big project with 37 rounds of revisions…admit it: you and your employees are fantasizing about running away to a tropical island. When the going gets tough, the smart integrated marketers call for help.

There’s Finally a Right Answer for How Long a Sales Email Should Be

Email Marketing

Sep 20, 2018

Since the dawn of time (or at least, email marketing), integrated marketers have wondered, “How long should my sales emails be?” Finally, there’s a right answer, and a right way to get there.

800 million reasons to embrace Instagram.

Social Media

Sep 18, 2018

Thinking about using Instagram to market your business? Want to become Instagram famous? Here are the coolest, most surprising Instagram statistics and facts to know in 2018.

5 Creative Event Networking Options - Make Networking Fun While Connecting Attendees

Event Marketing

Sep 13, 2018

These 5 ideas for event planners will help you turn networking at your next event into a memorable experience.

Push Notifications for Better Mobile Customer Retention - This Easy Outreach Tool Can Keep Your App Top of Mind

Mobile Marketing

Sep 11, 2018

Marketing Land has determined that despite the glut of options in the top app stores (Apple, Google, Amazon), users ultimately only select and keep the apps that are the most useful to them. They suggest that push notifications, a simple and easy-to-use feature built into nearly every app, may be just the solution for curbing churn and boosting retention.

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