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Marketing Tango

The Rhythm of Integrated Marketing

In the Age of Personalization, Do We Still Need User Personas? (Spoilers: Yes!)

Marketing Strategy,Content Marketing

Feb 19, 2020

Even the most data-driven personalization efforts can’t take the place of a thoroughly researched, thoughtfully written user persona. Here’s why and how integrated marketers should keep creating them.

5 Reasons to Include Social Media in Your Digital Signage

Signage

Feb 12, 2020

If you’re an integrated marketer looking to get more bang for your digital signage buck, try using them for social media. It’s an easy way to freshen up your signs, increase engagement, enhance the in-store experience, and achieve many other bottom-line benefits.

Using Pop-Up Ads for Good

Marketing Strategy,Websites

Feb 05, 2020

The Intrusive Ads Aren’t Going But You Can Use Them to Your Advantage 

What Great Event Landing Pages All Have in Common

Event Marketing

Jan 29, 2020

It’s not enough to plan a great event: integrated marketers must have a well-designed landing page to promote, inform, and sell tickets. Here are the elements the best event landing pages share.

Three Can’t-Fail Tips for Improving Content Readability

Content Marketing

Jan 22, 2020

Highly readable content converts, engages, and drives up SEO. Increasing content readability doesn’t have to be complicated: these three easy tips will help integrated marketers write simple yet effective copy.

It’s Time to Exchange Your Funnel for a Flywheel

Marketing Strategy

Jan 15, 2020

If you haven't heard about the Customer Experience (CX) flywheel, you will soon enough. Much of what we’ve been telling you on this blog contributes to this new model for driving customer engagement.

Discover Your Customers’ Questions for Greater Retention

Marketing Strategy

Jan 08, 2020

Ideas for Effective Research and Analytics, Polls and Predictions

Tips for Getting a Featured Snippet on Google

Search Marketing

Dec 18, 2019

You’ve seen it on your Google search results page (SERP), but you might not have known what to call it.  The Featured Snippet, also known as Position 0, is often the first thing you see on your SERP, the box that provides a quick answer to your long-tail search.

Busting the 5 Myths that Keep B2B Marketers Off Instagram

Social Media

Dec 04, 2019

It’s time to bust the myth that Instagram is only for consumer-facing brands. B2B integrated marketers are finding great success (and their customers) on the photo-sharing platform. Read on to find out how.

5 Ways to Use Content as Customer Service

Content Marketing

Nov 27, 2019

Compelling content isn’t just for lead-gen! By creating content that can be used as a customer service tool, integrated marketers can also retain and even upsell their existing customers

10 Types of Email Subject Lines for Improved Open Rates

Email Marketing

Nov 20, 2019

Try These Methods for Boosting Audience Response

Telling Your Story in 15 Seconds or Less: Short Video Strategy

Video

Nov 13, 2019

Video has become an important tool for integrated marketing, boosting results in direct marketing, social media, and more. However, as the ideal length for video gets shorter, marketers are challenged to tell an effective story. We present strategies for telling compelling stories in 15 seconds or less.

5 Ideas for Planning a Great Holiday Party

Event Marketing

Nov 06, 2019

Haven’t planned your business’s office holiday party yet? Don’t panic! With the help of our experienced and flexible event marketing professionals, any integrated marketer can bring their holiday party to life.

How Gen Z is Changing Social Media Marketing

Social Media

Oct 30, 2019

Tips for Understanding and Reaching this Powerhouse Demographic

5 Ways Mobile Technologies Have Changed Business

Mobile Marketing

Oct 23, 2019

Today’s mobile applications are (generally) affordable and accessible, making them ideal integrated marketing methods for reaching and sharing messaging with customers. 

Make Your Cash Registers Jingle All the Way with Pre-Holiday Direct Mail

Direct Marketing

Oct 16, 2019

As the holiday shopping season gets longer, the pre-holiday direct mail game gets more competitive. Here’s how integrated marketers can stand out at the time of year when people are inundated with direct mail.

Why so Many Startups Have Embraced Direct Mail (And Why You Should, Too)

Direct Marketing

Oct 09, 2019

Even some of the most high-tech startups have gone old-school and gotten great results with direct mail, bypassing overflowing inboxes and winning customer trust. Here’s what direct mail can do for integrated marketers, no matter their company or industry.

4 E-commerce Trends You Must Know for 2020

Websites,Other

Oct 02, 2019

In 2019, for the first time, e-commerce sales outpaced those of traditional retail stores for general merchandise. These are the top e-commerce trends integrated marketers will need to know for 2020 and beyond.

Holiday Gifting for the Execs and VIPs on Your List

Promotional Products

Sep 25, 2019

As the holiday season approaches, we’ve got ideas to help integrated marketers give the perfect VIP gifts that combine a personal touch with branded marketing magic.

4 Ways to Bridge Brand Promises and Customer Trust

Branding

Sep 18, 2019

Before a customer buys from a business, they expect marketers to take measures to build trust with them—trust that the marketing message is truthful,

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