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Marketing Tango

The Rhythm of Integrated Marketing

Developing Better Promotional Products Campaigns

Promotional Products

Mar 02, 2021

Successful promotion campaigns don’t happen by chance. To realize goals, promotional products programs must be carefully planned, taking into consideration the audience, budget and, of course, the ultimate result to be gained. Here are seven tips from the Promotional Products Association International (PPAI) for developing better campaigns:

Using Email Drip Campaigns to Nurture Leads and Increase Sales

Email Marketing

Feb 23, 2021

Email drip campaigns offer an effective alternative to a high-pressure, hard-sell email, allowing integrated marketers to nurture leads at every point of the sale cycle. Here’s how to create a drip campaign that gets results.

Tips for Growing Your Printing & Copying Business

Direct Marketing,Other

Feb 16, 2021

How is your printing and copying business faring? Do you have a core group of return customers you rely on, or are you fortunate enough to do a brisk business in first-time buyers? Has the pandemic increased or decreased your sales?

COVID-19 Signage Essentials for the Office Environment


Feb 09, 2021

Integrated marketers can play an important role in helping coworkers transition back to the office safely. Creating attractive, easy-to-understand signage that communicates the latest safety guidelines can make employees feel more secure. These are your safety signage essentials.

800 million reasons to embrace Instagram.

Social Media

Feb 02, 2021

Thinking about using Instagram to market your business? Want to become Instagram famous? Here are the coolest, most surprising Instagram statistics and facts to know in 2018.

M-Commerce is Here, Is Your Business Ready?

Mobile Marketing

Jan 19, 2021

While the phrase m-commerce (Mobile Commerce) has been in use since 1997, its adoption has only been growing in recent years—and the global pandemic has shifted mobile shopping into overdrive.

7 Tried-and-True Tips for Growing Existing Accounts

Marketing Strategy

Jan 12, 2021

From Doing Your Homework to Building a Process, Advice for Success

5 Social Media Habits to Drop Now - Don’t Let These Bad Practices Hold You Back

Social Media

Jan 05, 2021

Social media has transformed the way integrated marketers do business. In fact, nowadays you can’t market business without social media. While social media presents a terrific opportunity to build connections, amplify content, and reach new prospects, social media can be a challenge to get right. Copyblogger has put together a list of 5 bad social media habits that you need to break right now.

Show-Stopping Storefronts Mix Analog and Digital Signage


Dec 23, 2020

Good news for retailers of all sizes: Between a good economy and low unemployment, all signs indicate enduring success of bricks and mortar stores. Which means integrated marketers need to double-down on their IRL UX (Interweb slang for: In Real Life User Experience). Revving up your storefront doesn’t have to mean installing video walls or going all-digital: some of the most effective examples blend traditional with high-tech. Adding digital to the mix gives you a huge advantage: up to 80% of consumers say they’ve entered a store because of an intriguing digital sign. Here’s how (and why) to think about blending old with new.

Why You Absolutely, Positively, 100% Must Have a Solid Marketing Plan

Marketing Strategy

Dec 15, 2020

Looking to launch a new product, service, or business? A good marketing plan can make or break your success. Here are the benefits integrated marketers will get out of creating a marketing plan.

Why Outsourcing Marketing is Good for Your Bottom Line


Dec 08, 2020

Whether it’s tight deadlines, doing repetitive work in a limited brand palette, or having a big project with 37 rounds of revisions…admit it: you and your employees are fantasizing about running away to a tropical island. When the going gets tough, the smart integrated marketers call for help.

Holiday Gifting is Different This Year. Here’s How to Do It Right.


Dec 01, 2020

Holiday gifting this year calls for heightened levels of sensitivity, restraint, and taste. This is an opportunity for integrated marketers to spread cheer, give thanks, and, most importantly, maintain connections with clients and colleagues.

Storytellers Are the Best New Marketers

Marketing Strategy

Nov 24, 2020

The art of storytelling is getting a modern makeover as a powerful integrated marketing tool.

How B2B Marketers Can Unleash the Potential of User-Generated Content

Content Marketing

Nov 17, 2020

The term (UGC for short) refers to anything created by a user or fan that indirectly promotes or features a brand, a business or its products.

5 Tips for Writing Persuasive Copy

Content Marketing

Nov 10, 2020

Motivate Readers to Act with These Copywriting Strategies

Making Direct Mail More Credible

Direct Marketing

Nov 03, 2020

There are a number of ways to build credibility with direct mail; below are five that will help you prove trustworthy with your audience.

Why Branding Matters During the COVID-19 Pandemic


Oct 20, 2020

In times of crisis, businesses either thrive or fall; they either already have the infrastructure in place to embrace opportunity or they crumble when confronted by a potentially significant setback.

The Importance of Social Distancing Signage During the Pandemic


Oct 13, 2020

For businesses, healthcare institutions, school and public and private organizations that have reopened their doors during this time, social distancing is a key part of their marketing and public safety efforts.

Loyalty Programs Benefit B2B Businesses, Too


Oct 06, 2020

Loyalty programs aren’t just for consumer brands and businesses: B2B loyalty programs can offer integrated marketers similar benefits, such as improved retention, bigger and more frequent purchases, and a steady stream of quality referrals. However, there are key differences between B2B and B2C programs. Here’s how to make your program a success.

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