800 million reasons to embrace Instagram.
success with the wildly-popular photo sharing app.
not have been an instant hit in the business community, but now it’s ready for
prime time. The world’s leading photo sharing app recently hit 800 million
users. And that’s the big reason more than 25 million
businesses have Instagram profiles
If you think
that means the competition is too stiff, think again. Less than one in ten
business users are active on a monthly basis. And of those that are, most are
not maximizing the platform’s unique advantages. But you, smart
marketer, are different. Just minutes from now you’ll know how to reach
Instagram success. In the in-depth
tutorial “How to
master Instagram for business in seven easy steps,” writer Brent Barnhart points out
that there’s an audience on Instagram for most any kind of business.
Begin with a profile
that ID’s your brand. (Hint: Use your logo.) Then fill in your account
, e.g., the name of your business.
should match the account name. Next, plug in your website
. Please note this will be your Instagram page’s only clickable URL!
Use your website address or link to a landing page. Give careful thought to
your bio. You can talk about your business, your website, your tagline — or all
of these things.
numbers. Find your tribe.
are hundreds of millions of users on Instagram. But you’ll only want to attract
a tiny fraction of them. Create a mental
image of your ideal customer. Then, rather than blasting a message to the
millions, think relationships. Build your Instagram page by reaching out, one
on one. Encourage
followers to tag you in their own Instagram photos. And zero in on your tribe
by researching and using niche hashtags.
Develop — and
execute —a clear strategy.
some simple questions: Why Instagram?
What would you like to achieve? Is your
focus brand awareness? Social selling? Sharing some snappy photos? Whatever it
is, make sure your content supports that strategy. Random posting is not the
storytelling — your brand narrative — to paint the picture you want customers
to see. Unleash your creativity and let the pictures and captions capture
followers’ imaginations. The litmus test is that visitors should get a feel for
your brand with a quick look at your feed.
product or service creatively.
Barnhart puts it, “show off your products without totally shoving them in your
followers’ faces. Creativity counts on Instagram unlike any other platform.”
That might mean a straight-forward promotional post, video content, memes,
user-generated content or a product shot in the wild.
One of the
best ways to get on the fast track with Instagram is to reach out to Instagram
influencers with a strong existing following. Being acknowledged by a power
user could attract an adoring crowd with a solitary post. Some influencers do
organic shoutouts while others expect to be paid.
Add in some
Instagram’s most attractive features is that it’s easier to reach your audience
organically than it is on Facebook. Still, it might make sense to advertise on
this platform. Combining one of the platform’s many ad types with Instagram’s
ability to target your audience could be just the thing to show up on your
master Instagram along with other social media channels for the long haul?
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