3 Tips (Plus Two Bonus Suggestions) for Maximizing Social Proof
Social media is a terrific tool for
sharing your message, engaging with your audience, and improving customer
service performance. As
many integrated marketers have discovered, though, it is also a tremendously
useful platform for boosting your credibility, as Social Media Examiner has outlined in its recent
article providing three tips for using social proof in your marketing efforts.
Social proof supplies an emotional trigger
to your customers, influencing their actions in response to your brand. It can
help them decide about working with your business, inspire confidence, and
validate claims made about your product or service.
Tip #1: Highlight Customer Reviews/Testimonials
Potential customers are often
influenced by the reviews or testimonials of others who share positive
experiences of working with your business. Don’t be afraid to solicit reviews
from your customers and to shine a spotlight on their responses on your social
accounts and website. You should also regularly review
forums and review sites (such as Yelp and Google) to see what people are
saying about your business, especially those reviews or testimonials that
indicate how your product or service delivers on your value proposition.
Tip #2: Promote Your Associations
Similar to how positive
testimonials can boost your credibility in the eyes of consumers, receiving a
similar stamp of approval from significant industry partners will do the same.
Be sure to tout any awards, associations, recognitions, and collaborations on
your social platforms—use images, logos, and graphics, as available. Sharing
any mentions that your organization has garnered in the media is also a useful
feather in the cap of your business. The tacit approval or affiliation with
industry leading associations adds another layer of credibility to your
Tip #3: Make the Most of Brand Ambassadors & Influencers
Influencers such as bloggers,
pundits, journalists and the like often boast
large and loyal followings. Celebrities and media darlings that endorse
your product or service can significantly boost your profile within their own
network, prompting their devotees to seriously consider your business.
Integrated marketers don’t need a blockbuster-level budget to tap into this
type of exposure, either. It simply requires brand ambassadors in your industry
to enhance your visibility to their audience, bringing new eyes (and potential
buyers) to your site and services.
Additional Exposure Opportunities
Your social proof also gets
exponential coverage if you can become verified on your active social media
platforms—ranking your website higher on each channel’s search engine—and when
you celebrate user/follower milestones. These lift your brand’s standing within
your target audience, making your business appear more enticing, and
trustworthy to your potential audience.
The regular addition of customer
reviews and/or testimonials with links to your site provides new content for
search engines when indexing your site. Backlinks on various platforms also
underscore your credibility ranking, helping to boost your SEO. Your brand’s
authority will receive a boost as visitors spend more time on your affiliated
pages as a result of taking the time to review your content when driven there
from review sites or partner pages.