Tips for Getting a Featured Snippet on Google
You’ve seen it on your Google
search results page (SERP), but you might not have known what to call it. The Featured Snippet, also known as Position
0, is often the first thing you see on your SERP, the box that provides a quick
answer to your long-tail search. Featured Snippets also show prominently on
voice search results, and are positioned above the natural results and below
Google’s paid results.
has put together a streamlined overview of this unique positioning opportunity,
its benefits, and how integrated marketers can ensure their company or product
gets a shot at that prime real estate.
Benefits of Featured Snippets
Featured Snippets are a powerful
SEO tool. Your company doesn’t have to be first in the industry, and you don’t
have to pay any additional advertising fees—and you can still make it to
Position 0, a spot that takes up a significant amount of space on the SERP.
Featured Snippets not only give you
greater brand exposure, but HubSpot
shows that content with a Featured Snippet has a 2x higher
click-thru rate. Unfortunately, there’s no magic formula for earning a Featured
Snippet, and the Google gods can always decide to give the Snippet to another
company. So, here are a few tips to give your organization the best shot at
making it to Position 0.
How to Reach Zero
- Do your
keyword research – Featured Snippets are generated based on long-tail,
conversationally-worded keyword searches. To ensure that your keywords perform
for Featured Snippets, you have to construct
your posts better than your competitors for a given keyword. Question or
‘vs’ keywords lend themselves best to Featured Snippets.
- Choose one of the four types of Featured
Snippets – paragraph, list, video, and table. Consider the best way to
present the keywords that you’ve identified, produce quality content, and make
it snippable (40-60 words). If you’ve already formatted your content as one of
the above types of snippets, you’re in a better position to have your content
- Optimize it all
Don’t Miss Out!
- Content – Feature the
content on your site (preferably on an answer page) and make sure that you stay
within the recommended word count. A clear overview of the answer triggered by
a keyword, at the right length, is much easier for Google to find when generating
Headings – Make sure
to break up your content into relevant sections and format with different
paragraph or header styles.
- Break up content – Use
images and headings to separate content and help Google find snippet text.
Include an image in your on-page answer text.
Images – Include
quality, optimized images with your content. Relevant images are likely to be
pulled along with your content when Google is building Featured Snippets.
- Include similar
questions – It’s possible you could end up with multiple snippets generated by
Google, so make sure you include other relevant questions within your content.
time for integrated marketers to take advantage of this great search
opportunity. Invest some time into keyword research and optimization so that
you can enjoy the benefits of a Featured Snippet on a Google SERP.