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Your business challenges want solutions, and that’s what we provide. Find the printing and marketing services you need—all right here.
Decades of experience. Industry leadership. Attentive customer service. These & more define Signal Graphics Printing and Marketing Services.
It’s a winning formula that attracts professionals with great skills, talent and personality – just like you.
“I would tell someone thinking about working at Signal Graphics, that it is an amazing place with great people.”
Want to learn more about the holistic advantages of integrated marketing? Check our blog for frequent updates on trends, marketing tactics and the do’s and don’t’s. You’ll find postings on real-world solutions, articles, ideas and testimonials that shed light on how businesses of all sizes can leverage the vast array of media channels available in today’s market.
Our customer, developers of a new apartment complex for active 55+ adults, had a tough job: targeting potential residents who were looking for an active lifestyle and would understand that the facility was definitely not an “assisted living center.” The facility’s leasing office, while professionally designed and modern, needed to reflect the complex’s unique approach to adult living so prospective tenants could quickly differentiate it from other types of communities for senior adults.
Words can tell a story, but our marketing staff understood that visuals can tell it even more quickly. Our solution was to highlight the active lifestyle modeled by the complex’s residents by hanging large photographs of people enjoying various physically active hobbies. We printed each photo life size and in full color then had our production department mount each on ultra-board then cut it with a router to the shape of the featured athlete. Grommets at balance points were added on the cut-out image then we suspended each from the office’s high ceiling with heavy, clear fishing line. The images include a tennis player, a runner, a woman in a standing yoga pose, a kayaker—complete with red kayak and paddle— and an off-road bicyclist.
Our customer is delighted with the active images. They report that prospective tenants are able to quickly size up the apartment complex and its targeted residents. “These images say to everyone that walks in the door that residents here are active and playful,” the customer told us, enabling sales staff to more easily identify and “qualify” tenants who are the type they’re targeting. The focus on active images also pleases those already living at the complex who frequently bring friends to the leasing office to introduce them to the possibilities embraced by residents at this “definitely not your average senior living” complex.
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